About Aurly
Built for the Woman Who Wants Real — Every Single Day.
We built Aurly around a simple belief — that the finest diamonds should not be saved for special occasions.
Too often, jewellery is either too precious to wear daily or not real enough to last. We wanted something better. So we built Aurly around clarity — real diamonds, real gold, and honest design.
Every piece is made using certified natural diamonds of VVS clarity and E–F colour, set in solid 9ct gold. No unnecessary markups. No hidden grading. No compromises. What you see is exactly what you get — and the certificate inside your box confirms every word of it.
This is Aurly. Real jewellery for real life.
Our four standards
One standard. Always.
Near-Flawless Diamonds
VVS clarity — inclusions invisible to the naked eye, detectable only under magnification by a trained gemologist. Our standard on every piece, at every price.
Colourless. Always.
E–F colour — the colourless tier. Pure, brilliant white in any light, any setting, any outfit. Not G, not H. Always E or F.
Certified & Transparent
Every diamond piece comes with an independent GIA, IGI, or SGL certificate confirming carat weight, clarity, colour, and conflict-free origin.
Solid Gold. Hallmarked.
Every piece is solid 9ct gold — BIS Hallmarked by the Government of India. Not plated. Not filled. Real.
Why 9ct gold
9ct gold is the most durable form of real gold for daily wear.
Harder than 18ct or 22ct. More scratch-resistant. Built to hold VVS diamonds securely for a lifetime. Real gold that fits real life.
| 9ct | 18ct | 22ct | |
|---|---|---|---|
| Gold Purity | 37.5% | 75% | 91.6% |
| Daily Wear | Ideal | Good | Delicate |
| Scratch Resistance | High | Moderate | Low |
| Stone Security | Excellent | Very Good | Moderate |
| BIS Hallmarked | Yes | Yes | Yes |